South African and international companies are increasingly turning to AfricaScope to assist with building their brands across the continent. AfricaScope’s unique combination of geospatial intelligence and innovative survey research provides businesses with deep insights into African markets, enabling them to make informed strategic decisions.
Unparalleled Geospatial Intelligence
AfricaScope offers advanced geospatial services that includes unique geospatial data like demographic estimates, income, and consumer behaviour data. Using geospatial and AI methods the company can develop innovate geospatial data for South Africa and the continent at a granular level. Combining geospatial data with distinctive methods allows AfricaScope to help businesses develop their brand. These services allow companies to understand market dynamics at a granular level, facilitating targeted marketing and efficient resource allocation.
Innovative Survey Research
With a focus on quality and integrity, AfricaScope conducts comprehensive surveys that capture business needs, consumer opinions, values & emotions, behaviours, and personas. These methodologies ensure accurate data collection – crucial for businesses aiming to tailor their products and services for specific markets and consumer segments.
Proven Track Record
AfricaScope has collaborated with prominent brands like Nissan, BMW, Mercedes Benz, McDonald’s, Levi’s and insurance companies like Avbob assisting them in optimizing retail locations and expanding their market presence. AfricaScope’s expertise has also been recognized by multilateral organizations such as the United Nations and World Bank and national institutions like the Human Sciences Research Council (HSRC) and Finmark Trust.
Commitment to Africa’s Development
Beyond business, AfricaScope is dedicated to Africa’s sustainable development. By providing strategic information, we empower decision-makers to implement policies and strategies that foster economic growth and social progress across the continent.
AfricaScope’s comprehensive services and deep understanding of African markets make us an invaluable partner for international and South African companies aiming to build and strengthen their brands across Africa.
