Resources

Living Standard Measures 2016

Showing Changing Consumer Patterns

• Target your customers – Detailed mapping of all LSMs classes & dominant LSM
• A universal index of wealth – LSMs an industry standard
• Current & detailed LSM data for SA – LSM data at the most detailed level
• The most comprehensive LSM data of its kind

SA Demographic Estimates 2017

Key To Business And Government Planning

• Total population by age, race & gender
• Allows better planning of public & private facilities
• Used to design better & more representative surveys
• Comprehensive & current demographic data for SA
• Add to the demographic variables other indices
• Developed with one of South Africa’s leading demographers

SA Income Data 2016

Critical In Targeting Your Customers

• Total & percentage individual and household income for 2016
• Most important layer for doing retail network studies
• Key to understanding spending power of consumers
• Invaluable in looking at market potential & retail expenditure

Africa Investment Attractiveness

Building A Strategic Case For Africa

• Africa Rising – Information is foundational to ensure Africa’s future development
• Africa’s challenges – Africa’s challenges will continue to impact the global economy
• Africa the new frontier – Greatest return on investment of all continents
• Holistically addressing Africa’s future economic growth – Current geospatial data is needed to target countries and interventions

African Income Data

Improves Targeting Of Your Customers

• Income is key to targeting markets – data is easily available
• Income at local administrative levels – needed to plan services and products
• Income needed to plan retail networks – defines capacity needed to sustain retail networks
• Income defines levels of poverty – governments can target impoverished communities
• Income data enables effective decision making

Census Data For African Countries

• Sub-district population data – detailed census data enables detailed planning
• Age and gender profiles – – detailed age and gender data for strategic planning
• Individual and household income – provided by income category or as averages
• Wealth and poverty mapping – shows the distribution of wealthy and poor households
• Current population estimates – implementing strategic plans requires up-to-date demographics
• Develop in partnership with national partners, national statistical offices & multilateral organizations

Gross Geographic Product (GGP)

Mapping Africa’s Local Economy

• Mapping the local economy of African countries – GGP defines local economic potential
• Africa the new frontier – greatest return on investment of all continents
• Holistically harnessing Africa’s economic potential – GGP is needed to target areas with investment
• Prioritizing the key economies – our country focus in Africa

Optimizing Service And Retail Networks

Tools To Guide Your Network Development

• South Africa’s retail sector is saturating – Determine the optimum size and location of your retail network
• Governments require departments to optimize their service points – Determine how many public services of different types are needed
• Network optimization is key – use Expansion, Reduction & Relocation models
• A comprehensive approach to network development – AfricaScope provides the tools