Survey Research


Our approach to survey research provides accurate data for you make the best decisions for your business

Financial Consumer & MSME Surveys

Consumer and MSME surveys were pioneered across Africa and Asia by FinMark Trust.

AfricaScope assisted with conceptualizing and executing these surveys on the continent.

AfricaScope piloted the consumer surveys in South Africa and conducted one in the Democratic Republic of Congo.

MSME surveys have been implemented by AfricaScope in Zambia and Lesotho and presently, one is being implemented in Botswana.

Consumer and MSME surveys yield crucial insights into financial service accessibility and market dynamics, aiding policymakers in refining financial markets and guiding policy reforms while the private sector uses the data to tailor product strategies and enact targeted interventions.

Measuring emotions, behaviour, and persona’s in the workplace and among customers

Customer & Stakeholder Surveys

Mapping Emotions, Persona & Behavior to Enhance Organizational & Customer Relations

Using a groundbreaking framework from Qi System, GeoScope taps into the intricate tapestry of human emotions, personas and behaviour and mapping them into core, positive, and negative categories. Heat maps provide insights into socio-economic disparities, leadership dynamics, customer satisfaction analysis and brand perception predictions. The Qi System is a vital tool to decode and harness the drivers in understanding of personnel, organizations, customers and markets.

Business Innovation & Enterprise Surveys

Business & enterprise surveys ensure representation across sectors and regions through face-to-face and telephonic interviews using innovative technologies. Surveys have been conducted for the World Bank & Human Sciences Research Council. 

These surveys offer insights into the impact of the economic environment on businesses, their capacity for innovation, and the challenges and opportunities they encounter. Surveys track changes in the business environment over time, aiding in policy and strategy reformulation.

Performance is benchmarked against global standards and fostering improvement, best practices, and competitiveness. 

Data analysis and reporting support the promotion of entrepreneurship, enhances market access, and developing policies and regulations to foster business growth, innovation, and competitiveness,

The surveys enable the definition of strategies and targeted interventions to drive job creation and productivity enhancements.

Our specialist survey and census methods enable comprehensive data to be collected


Data collection on households & individuals in local communities

Facility Audits

Audits of government services (eg health facilities & schools) for monitoring & evaluation

Retail Censuses

Retail censuses have been done in South Africa and the capitals of many Sub-Saharan countries.

Qualitative Research

Focus groups, in-depth interviews & key informant  interviews have been done in many African countries

Our modern call centre allows us to rapidy conduct quality telephonic interviews

Telephonic Interviews

Real-time engaging with survey participants

Our call centre assists in setting up of interviews for face-to-face or telephonic interviews. Recent surveys done using our call centre includes Enterprise Survey for the World Bank in South Africa, Stakeholder Satisfaction Survey for the Government Employees Pension Fund (GEPF) and Business Innovation Survey for the Human Sciences Research Council (HSRC).