Strategic Information for
Effective Decision-Making

Geovisualization of Data

Innovative Data Collection

Developing South Africa and Africa

If you need information to make decisions, call us

Latest News

Web Mapping

Providing access to some of the most innovative and comprehensive geospatial datasets in South Africa and Africa.

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Retail Census

With access to 150 000 formal and informal FMCG retail outlets for South Africa, we have access to the most comprehensive dataset of its kind. Retail data for several other countries can be provided.

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Shopping Malls

All shopping malls of different classifications have been mapped across South Africa. The unique catchment areas of each mall in the country has been defined and key socio-economic data linked to each.

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Crime Statistics

Crime statistics at a police precinct level for 29 different crimes covering property, violent and social fabric crimes. Data provided using several key indicators over a 10 year period. Crime statistics are key to risk assessment in South Africa.

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Research Survey Support

We are committed to ensuring the highest standards of quality and integrity in all aspects of research. We work together with clients to strengthen the integrity of their research by providing technical assistance and training in all research functions from sample design, fieldwork mapping, field training & monitoring to data collection and reporting services.

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Geospatial Services

We source and provide unique and innovative geospatial datasets for South Africa and Africa. Ground breaking qualitative & quantitative methods are used to map information from household surveys. Specialist services are provided from spatial analysis to optimizing the location of retail outlets and government services.

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GeoMAPS

Mapping the Media & Advertising Product Survey (MAPS)

Maps is a modernised, updated and enhanced survey focused on Consumer Insights. Built on the legacy of AMPS, it includes product and brand research designed for marketers and media planners, which is independent of any commercial interests, is transparent and neutral. An additional enhancement and an industry first, is the introduction of GeoCoded Data, which allows spatial analysis at a neighbourhood level.

Retail & Service Location Optimization

Allowing decision-makers to make better decisions on where to locate retail outlets and government services

Expansion, relocation and reduction strategies are used to optimize retail and service networks. Unique target market or population data is defined at the most detailed spatial level for South Africa and Africa. Accessibility models use capacity and travel time, existing and competitor facilities and preferred sites in determining the optimum size and distribution of retail or service network.

Geospatial Services

Survey Technical Support

AfricaScope provides Innovative solutions for all aspects of quantitative surveys and qualitative research

  • Sample frame development for any African countries
  • Sample design, allocation & weighting
  • Overview & local area fieldwork maps for field navigation
  • Questionnaire design by multidisciplinary teams
  • Rapid data collection technology for use across Africa
  • Unique data collection through Skype, Call Centres & Mobile Phones
  • Quantifying focus groups using unique methods
  • Real-time fieldwork tracking across Africa
  • Quality control of all survey methods
  • Statistical analysis by specialist teams
  • Report production & presentations to client specification
Surveys Support