African Country Benchmark Report (ACBR)

Indicator Descriptions

The business quadrant takes into account the commercial success of a country and the ability to access and develop these markets. As one of the four cornerstones of a successful country, the operations of businesses encourage resource utilisation and production and is considered integral in the quest to become a developed nation, regularly interacting on an international level.

The business analysis has been segmented into the following 5 sub-categories:

IndicatorDescription
IOA – Consumption RankAn indication of the capacity for consumption, by the country’s
populace, of finished goods, including food, beverages, technological
devices, fuel and other relatively short-lived items.
IOA – Technology RankA country’s ability to utilise current technology in their operations
and the subsequent capacity to research and expand upon such
knowledge, producing new technologies for international use.
IOA – Production RankAn indication of the nation’s capacity for manufacturing and resource
generation, often typified by the rate of industrialisation and the
development of commercial ventures to produce consumables.
IOA – Market FreedomMarket Freedom
The extent to which the market and businesses are allowed to operate
without overt intervention by government and regulatory bodies. It
also indicates the freedom of access to the market for those wishing
to initiate operations.
IOA – Labour RankThe extent to which the labour force of a country is active and
capable, including their skills levels, volumes and ability to adapt to
new conditions and requirements.

Hand-in-hand with business is the greater scaled issue of economy. With a greater international focus, this quadrant considers the overall regulatory and financial health of a nation, as well as its propensity to participate in global trade and expansion. This view, being specifically macroeconomic, considers the trajectory of a nation in terms of worldwide success and development.

The economic analysis has been segmented into the following 5 sub-categories:

IndicatorDescription
IOA – Employment RankThe capacity of the economic environment to provide chance for
employment, including the ease with which someone can find a job
and how efficiently the country can adapt new labour practices
IOA – Growth RankThe extent to which a country exhibits characteristics that encourage
financial and infrastructural growth, including non-restrictive policies
and initiatives that bolster entrepreneurship and market participation.
IOA – Inclusion RankA measure of a country’s ability to provide a level playing ground
for all those who participate in market activities, including socio-
economic barriers to entry.
IOA – Trade & InvestmentAn indicator of how well the country’s business sector interacts
with global market participants, including their ability to invest
internationally, and to be invested in by foreign interests.
IOA – Strength & Diversity RankThe economic resilience of a nation, enhanced by the diversification
of income and operations, and often reinforced by regulations
and initiatives aimed at preventing collapse and encouraging core
economic structure.

Due to its ubiquity, the politics of any African country defines and shapes the policies and regulations of all activities and therefore has a strong influence on the economic and business quadrants. The decisions made by governing bodies can be measured against the fair representation of the people, and recurring patterns of governance can sway measures of civil strife and effective leadership.

The political analysis has been segmented into the following 5 sub-categories:

IndicatorDescription
IOA – Democracy RankThe ability of a nation to represent the ideals of democracy and
institute a system that mirrors the sentiments of the population,
which includes their majority-based choice in political ruling party/
leader.
IOA – FreedomAn indication of the liberty of a country’s population, including the
extent of their rights, the ability to express
IOA – GovernanceA measure of the ruling body to provide their citizens with an
efficient, unbiased and productive environment in which to live. This
is a broad category, as most indicators can be linked to the ability of
the leaders to govern and make decisions.
IOA – JusticeThe capacity of a country’s legal system to provide consequences for
behaviour that is contrary to a predefined constitution, including the
transparency and accountability associated with corporate activities.
IOA – StabilityThe overarching political state of a nation and whether it can undergo
unavoidable and negative change. Military activities, participation
on an international scale in conflicts and the level of civil unrest are
strong indicators of this.

Lastly, a culmination of factors is held in the measure of society. The quality of life for anyone in Africa is influenced by a multitude of external forces, ranging from the quality of education to the availability of good healthcare. These factors are interrogated by indexes and indicators that IOA has included in the ACBR analysis, consolidated within the collection of scores in the Society segment.

The social analysis has been segmented into the following 5 sub-categories:

IndicatorDescription
IOA – EducationAn evaluation of the level of education provided to citizens and the
subsequent uptake by the population, exemplified by enrolment
rates, new technological developments and primary research.
IOA – EqualityA measure of society’s interactions with each other and the impacts
of an instituted discriminatory hierarchy – based on aspects such as
gender, class and race – that ultimately limits civilian potential.
IOA – Food securityThe extent to which a country is able to provide nutrition to its
citizens, which is regularly defined by local climatic conditions and
the level of development and investment within the agricultural
sector.
IOA – HealthThe physical status of the country’s civilians, including the prevalence
of dangerous diseases and ailments, e.g. HIV/AIDS, contrasted with
the ease of access to healthcare facilities and medicinal treatments.
IOA – SustainabilityThe consideration given to the environment and long-term viability
of the production and operations, including the tendency to reuse
components and encouragement of an end-to-end perspective in
manufacturing processes.