The Market Research Foundation (MRF) is excited to announce that AfricaScope SA is their official GIS partner in mapping the Marketing All Product Survey (MAPS) - the AMPS replacement survey.
In collaboration with the MRF, AfricaScope has developed a product called GeoMAPS that will geocode selected variables in the MAPS data for subscribers allowing for analysis down to a neighbourhood level. In addition, GeoMAPS subscribers will have the benefit of viewing the nuances of the MAPS data, empowering them to make more informed decisions in the complex markets that all businesses are facing in the Covid-19 world that we are operating in.
The official launch will take place on Thursday 14 January 2021 at 11h00 via an open webinar. Click here for more details.
WHAT is GeoMAPS?
GeoMAPS places data into a geographic context, using location to add a visual dimension to consumer data, empowering you to visually pick up on trends and patterns at a neighbourhood level.
We are living in a world where understanding the consumer and their location is critical to all strategic decision making. The MAPS innovation of GeoMAPS is a world first taking the analysis of consumer data in South Africa to a new level.