Geospatial Services

Demographic Estimates

Demographic data (total population by age, race & gender) provided at the most detailed administrative levels. Additional variables on households, language & dwelling type included. Developed using satellite imagery, statistical techniques and population projections.

Living Standard Measures (LSM)

Continues to show the wealth continuum of the South Africa population. Includes dominant LSM, trends and comparisons to national averages. Developed annually using the General Household Survey and small areas estimation methods.

Income Data

Individual and household income is the most important dataset for the private sector in defining their target market. Developed using the General Household Survey the data is provided at the most detailed administrative levels.

Shopping Malls

Shopping malls are key to economic and retail development for developers, retail brands and government. More than 1 500 shopping malls mapped with information on the type and size of each. Network based trade areas for shopping malls of each type containd demographic, income, LSM and other socio-economic data. The dataset is updated annually.

Crime Profiles

Crime profiles allow business to do risk planning and identify opportunity for security services. Statistics on 29 crime categories are provided at a police station level for South Africa and are updated annually. Five different indicators (eg numbers, rations, trends and averages) are used to show crime statistics for police precincts.

Township Atlas

Townships are a new frontier for market growth. With market saturation in traditional high per capita income areas and the growth of disposable income in townships, townships provide significant opportunity for business develop in all sectors. This is not to distract from the historical disadvantages of living in townships. Our Township Atlas provides invaluable information that is needed for strategic interventions in townships.

Fast Food Expenditure

Worth R300 bil annually, it is a key sector. Knowing the size and distribution of the fast food market is key to its development. The fast food expenditure data is provided at a subplace level for South Africa. Developed from data provided by Statistics South Africa, it is one of the most comprehensive datasets of its kind. Other key market datasets can be developed by Africascope.

Retail Outlets

Data on over 150 000 retail outlets in the FMCG sector is available for South Africa. Data includes outlet name, formal vs informal, product offering, channel, contact details, trading & peak hours/days, and more. Data on many retail outlets can be provided including banking, clothing, fast food, grocery, furniture, hardware, motor & pharmaceuticals. Need other retail outlets, we can provide them.

Gross Geographic Product (GGP)

Gross Geographic Product provides foundational data to businesses on the size of the local economy. The Rand value of the GGP market at a local municipality level is provided. Data can be provided at lower administrative levels and include GGP by sector. Data is developed using Statistics South Africa's Gross Domestic Product (GDP) with other secondary datasets.

Specialist Geospatial Data Services

Mapping Social Survey Results

Point Thematic Maps

Point Thematic Maps is a qualitative method for rapidly mapping social survey results so that any discerning patterns can be determined.The points represent a randomly selected respondents while the centre of the point circle is where the interviews were conducted.The colours of the points represent responses to questions in the survey.

​The adjacent map shows that slightly more people (red points) in Mandera, Kenya were NOT banked compared to those who were (green points)

Small Area Estimation

Small area estimation uses statistical and machine learning methods to model and map social surveys results at small geographic levels. It is a quantitative method that allows survey results to be accurately mapped. AfricaScope uses these methods to model nationally representative surveys and map LSMs, income, etc.

Any nationally representative survey that has used an area based sample design can be mapped. AfricaScope has used these methods to map consumer surveys in South Africa and other African countries.

Retail & Service Location Optimization

Network Based Accessibility Modelling using a Diversity of Approaches to Identify Opportunities for Sustainable Expansion

AfricaScope is a LEADER in optimizing retail & service location networks. Using accessibility modelling and INNOVATIVE approaches lets us determine if a service or retail network needs to be expanded, reduced or rationalized. With access to UNIQUE demand and supply data we are ideally situated to help companies to optimize their retail networks.

Motor Dealership Geospatial Services

  • Mapping existing dealer and competitor networks and each dealers’ Areas of Responsibility
  • Geospatial Data developing and accessing unique GeoSpatial data for the motor Industry in SA and Africa
  • Trade Area Analysis using dealer customer data to define primary and secondary trade areas and average customer travel times
  • Dealer Network Optimization using defined target market, existing dealer networks, market share and preferred sites to expand, rationalize or relocate the dealer network
  • Vehicle Sales Targets are set using financial (e.g. sales volumes or turnover) and target market data for each dealers’ area of responsibility